News is basically what someone somewhere needs to suppress; otherwise, all the rest would be marketing. Put it front and center for people to see, clearly and briefly so that they’ll read it quickly, precisely so that they’ll remember it later, with a smile, and most importantly, accurately so that they’ll be guided by the message. If you need to sell something, news is a dead medium; it would just be too hard to sell without it. If you want to market something, news is a dead medium; it would just be too hard to promote without it.
News may influence people’s behavior towards a commodity or a company. For instance, a story about new environmentally friendly cars will encourage more people to buy them. The same thing could be true about a new environmentally friendly restaurant in your city. There are probably many things that happen in the news that have nothing to do with your product, but that is why you have a need for unique and relevant news. Readers will find something in your local newspaper that relates to your product, and that will make them decide whether to buy it or not.
News has three main objectives: to inform the public, to entertain and lastly, to earn revenue. Now, the objectivity of a news story is always an important factor. News stories should inform the public while at the same time entertain and earn revenue. Now, the third objective of a news story is almost always the more difficult one; it’s about earning revenue. However, if you don’t tell the truth in the objectivity section, readers will only care about the third objective.